![]() ![]() As a result of this trend, voice search is becoming a more common way for prospective listeners to find podcast episodes that address their search queries. One of the most important recent developments in podcasting is the 2019 Google algorithm update that started indexing podcasts to include them on search engine results pages (SERPs). Check podcast trendsĪs you develop your podcast, pay attention to current podcast trends. Consider the goals of your podcast and picture your typical listener to help you decide on the right format. If your podcast is for professionals in the interior design industry, for example, then they’ll likely be most interested in interviews with experts in the field. How do you choose the right format? Identify your target audience first. ![]() You can develop your own format, but it will be easier to build an audience with the above styles, as podcast listeners are more familiar with them. Conversations with two or more co-hosts.Choose an appropriate format for your target audience These tips also make it easier to optimize your podcast for SEO and market it once it’s published. There are simple steps you can take as you create your podcast episodes to ensure they rank more highly in SERPs. Promoting your podcast starts with production. They’re split into three categories: production, optimization, and marketing. We’ve compiled 22 podcast promotion tips and strategies to help you boost exposure and market your podcast to new listeners. Let’s start promoting your podcast! Tips & strategies for promoting your podcast We also go over how to submit your podcast to the most popular directories and get it listed on Google. In this ultimate guide, we cover strategies for marketing your podcast, including tips for podcast SEO. But after you’ve started, you need to promote your podcast if you want to attract listeners. If you decide you have an idea worth sharing or want to promote your brand, there are many tools to help you get started making a podcast. It’s a good business to get into right now, evidenced by the increasing number of podcasts and podcast listeners worldwide. The global market size is estimated to reach $94.88 billion by 2028. Podcasting is a big industry that keeps growing. ![]()
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